Bachelor of Business Administration (BBA)

BBA in Digital Marketing

Shape Your Future in the Digital Business World

The Online BBA in Digital Marketing at Manipal University Jaipur is crafted for learners who want to build strong business fundamentals while mastering modern digital marketing skills. Designed for flexibility and relevance, this program suits fresh graduates, working professionals, and anyone aspiring to thrive in the digital-first economy.

Students begin with core subjects such as business management, financial accounting, microeconomics, and entrepreneurship, and progress into specialized areas like digital marketing, e-commerce, online advertising, and IT in business. This combination equips learners to understand business operations holistically while developing expertise in digital growth strategies.

Delivered fully online, the program offers unmatched flexibility through a blend of live and recorded classes, interactive case studies, real-world projects, and practical assignments. Students gain hands-on experience in crafting digital campaigns, analyzing online performance metrics, and managing brand visibility in competitive digital markets.

Career Paths: Digital Marketing Manager, Social Media Strategist, SEO/SEM Specialist, Content Marketing Manager, E-commerce Manager, Online Brand Manager, Digital Advertising Specialist

BBA in Retail & E-Commerce

Build Expertise for the Future of Digital & Retail Business

The Online BBA in Retail & E-Commerce at Manipal University Jaipur is designed to prepare students for success in the fast-growing retail and digital commerce sectors. The program blends strong business fundamentals with specialized knowledge, giving learners the skills needed to navigate modern retail operations and online marketplaces.

Students study essential business administration subjects alongside retail-focused areas such as visual merchandising, retail logistics management, consumer behavior, IT in retail, and digital marketing. This combination ensures graduates understand both traditional retail strategies and the rapidly evolving world of e-commerce.

Delivered fully online, the program provides flexibility for students, working professionals, or entrepreneurs looking to enhance their skills. With UGC approval and AICTE recognition, the course maintains high academic standards and industry relevance.

Career Paths: Retail Manager, E-commerce Operations Manager, Digital Merchandising Manager, Supply Chain Coordinator, Marketplace Manager, Customer Experience Manager, Retail Business Analyst, Visual Merchandising Specialist

BBA in Business Analytics

Turn Data Into Business Intelligence

The BBA in Business Analytics at Manipal University Jaipur is designed for students who want to blend business knowledge with powerful data-driven decision-making skills. This program prepares learners to understand business problems, interpret data, and guide strategic decisions across industries.

Students study core business administration subjects along with specialized analytics courses such as data visualization, machine learning, predictive modeling, and big data analytics. This combination helps them build strong analytical thinking and technical proficiency.

Hands-on learning is a key part of the curriculum. Through projects, practical assignments, and internships, students apply classroom knowledge to real-world business scenarios, gaining valuable industry exposure.

Career Paths: Business Analyst, Data Analyst, Market Research Analyst, Business Intelligence Analyst, Strategic Planning Analyst, Data Visualization Specialist, Analytics Consultant, Operations Analyst

BBA in Entrepreneurship Management & Family Business

Build, Lead & Grow Your Own Venture

The Online BBA in Entrepreneurship Management & Family Business at Manipal University Jaipur is crafted for aspiring entrepreneurs, family business successors, and professionals looking to enhance their entrepreneurial mindset. The program blends strong business fundamentals with in-depth knowledge of how modern ventures and family-owned enterprises operate.

Students begin with core business principles in management, finance, marketing, and economics, and then progress to specialized subjects such as venture development, innovation management, family business governance, succession planning, and entrepreneurial financing. This ensures they understand both how to launch new ventures and how to effectively scale or modernize existing family businesses.

Delivered fully online, the program offers flexibility through interactive learning, live and recorded classes, case studies, and project-based assignments. This format is ideal for learners balancing studies with business responsibilities or personal commitments.

Program Fee: ₹1,35,000 total (₹22,500 per semester)

Career Paths: Entrepreneur, Family Business Manager, Startup Founder, Business Development Manager, Innovation Consultant, Venture Capital Analyst, Business Strategy Consultant

BBA in Finance & Accounting

Build Strong Financial Expertise for a Successful Business Career

The BBA in Finance & Accounting at Manipal University Jaipur is a three-year undergraduate program designed to provide students with a solid foundation in business administration while developing specialized skills in finance and accounting.

The curriculum begins with essential subjects such as management, economics, marketing, and organizational behavior, and progresses into finance-focused areas like financial analysis, taxation, auditing, corporate finance, and accounting principles. This comprehensive blend ensures students gain both broad business understanding and deep financial expertise.

To enhance real-world readiness, the program incorporates internships, projects, and industry interactions, allowing students to apply theoretical concepts to practical business scenarios.

Eligibility: 10+2 with at least 50% marks from a recognized board

Program Fee: ₹4.02 Lakhs (excluding hostel and additional charges)

Career Paths: Financial Analyst, Accountant, Auditor, Tax Consultant, Investment Banker, Corporate Finance Manager, Treasury Analyst, Risk Analyst, Financial Planner

BBA in Marketing

Build Creativity, Strategy & Real-World Marketing Skills

The BBA in Marketing at Manipal University Jaipur is a three-year, six-semester undergraduate program designed to build strong business fundamentals while developing specialized marketing expertise. Students begin with foundational courses in Year 1, covering management, accounting, economics, business communication, and organizational behavior.

From the second year onward, students choose Marketing as their specialization. The curriculum then dives into core marketing subjects such as Consumer Behavior, Advertising & Brand Management, Digital & Social Media Marketing, Marketing Strategy, Retail & Sales Management, and Market Research.

Learning happens through a mix of exams, projects, presentations, group work, industrial visits, and internships, ensuring students gain both theoretical understanding and hands-on industry exposure. The program aims to build strong strategic thinking, communication skills, and mastery of modern marketing tools and techniques.

Eligibility: 10+2 with approximately 50% marks

Program Fee: Around ₹4.02 Lakhs (excluding hostel and additional charges)

Career Paths: Brand Manager, Digital Marketing Manager, Sales Manager, Market Research Analyst, Advertising Manager, Social Media Manager, Marketing Consultant, Product Manager, Business Development Manager

BBA in Human Resource Management

Build Strong People & Organizational Management Skills

The BBA in Human Resource Management at Manipal University Jaipur is a three-year undergraduate program designed to develop strong business fundamentals along with specialized HR expertise. Students first learn core subjects such as management, accounting, economics, business communication, and business law, providing a solid foundation in business administration.

As they progress, students dive into HR-focused topics including organizational behavior, performance management, talent acquisition, labor laws, compensation & benefits, employee engagement, and training & development. This specialization prepares learners to understand and manage the human side of organizations effectively.

The program emphasizes practical learning through projects, internships, group assignments, and guest lectures from industry experts. These experiences help students build essential skills in communication, leadership, empathy, and problem-solving—qualities highly valued in HR roles.

Eligibility: 10+2 in any stream with around 50% aggregate marks

Career Paths: HR Manager, Recruitment Specialist, Training & Development Manager, Compensation & Benefits Analyst, Employee Relations Manager, HR Consultant, Talent Acquisition Manager, Organizational Development Specialist